Get to know our founder

6 September, 2021

Anggie Rassly is an expert and pioneer in the semi-permanent makeup field in Indonesia with more than 15 years of experience in the beauty industry.

Since the beginning of her career in 2005, she has received countless praise of satisfaction from her A-list clients, causing demands to skyrocket. An existing waiting list, and clients’ loyalty and satisfaction became the foundation for the creation of Anggie Rassly Beauty Studio, which has now grown into Anggie Rassly SPMU Center in South Jakarta.

She also founded the Anggie Rassly Academy in 2016, and the Anggie Rassly Associates program in 2019 to provide training and mentoring to anyone interested in pursuing a career in SPMU.

Anggie's research and experience in the field of Dermopigmentation resulted in a scientific method of measuring the ideal ratio of eyebrow size, called the Anggie Rassly Brow Ratio. The method has been widely researched and peer-reviewed by beauty industry experts, and is published in PRIME, International Journal of Aesthetic and Anti-Ageing Medicine.

Anggie Rassly’s passion in the beauty industry led her to create the “Ultimate Definer" brow pencil, and to author a book on beauty called "Brow It Up!" which was published in 2016.

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